YiPPee! Better World is an initiative designed to instill environmental consciousness and sustainability in young minds. The program actively engages children in schools, to understand and tackle plastic waste through interactive awareness campaigns, creative competitions and hands-on recycling initiatives
YiPPee! Better World Programme has reached out to over 14 lakh school students across 3000 schools in 85 cities in the country to create awareness of plastic waste management this year.16,600 kgs of plastic waste is being recycled into 908 benches and desks & other useful items to be given to students.Through the YiPPee! Better World Program, launched in 2022, ITC has successfully engaged with over 21 lakh students across 4,000 schools in India, educating them on responsible waste management.
The initiative has gone beyond awareness, delivering tangible impact—collecting over 58,000 kg of plastic waste and deployed more than 4000 desks & benches made from recycled plastic. This also aligns with ITC’s larger commitment to plastic neutrality, in partnership with government and civic bodies.
